Growing wider every day is the divide between 
companies that “get it” when it comes to modern marketing and business promotion...
...and those that don’t.
Luckily, there is a super simple way to upgrade your company’s marketing
from old, tired and slow to...
...futuristic, engaged and hyper-fast.
To illustrate, garner a peek at the Instagram feeds of Tesla, Playdoh, Airbnb, and Adobe.
What we find is marketing that is beautiful, creative, dynamic, and relentless.
And very different from how most of us go about it, sadly not all that differently from how JC Penney and Sears did so more than 100 years ago.
Statically and unidirectionally.
It was catalogs back then, and websites and mass emails today.
Now, these methods still do work, to a degree - as evidenced by the huge sums spent on digital marketing and by the flood of promotional emails we all get.
But, they don’t work at all for huge swaths of target customers in almost every business category.
Because those customers have opted out and sealed themselves off.
Because the marketing is too much of a deluge and too never-ending.
And because of our smartphones.
These immensely powerful, intensely addictive little things that are on us and part of us always, at work and at play.
These little things that train us to expect personalized emotional experiences.
As in watching, listening, and reading any kind of entertainment, informational, or titillating content that our hearts and minds might need and desire.
At the exact moment when we need and desire it.
Then, we bring with us this extremely high communication expectation with us when we shop for things and services.
That they should be produced and presented just for us.
And done so in that way as old and basic as Homo Sapiens themselves.
As a conversation.
Between two people, on balanced and mutually respectful footing.
From this perspective, the platforms on which these conversations take place are of secondary importance.
For sure, beautiful, visually-based platforms like Instagram are engaging in ways that the written word can never be.
And are even more so when the conversations there are made so quick and easy by maligned but emotionally resonating tools as are “likes” and emojis.
But modern marketing conversations of course can and should still take place in the traditional channels - over the phone, in person, and via email.
They just have to be devoid of the marketing schmaltz and sales trickery.
Instead, let’s meet our customers where and who they are.
As one-of-a-kind individuals with their particular hopes and fears big and small.
Marketing this way asks a lot of us.
We can no longer just “play the part” as engaged and empathetic businessmen and women.
Now we really have to be these things!
So it is harder, but so much more human in so many ways.
Scroll again through Tesla, Playdoh, Airbnb, and Adobe Instagram feeds if you have any doubt. :)
Is Your Marketing Tired?
Do you “apologize” for your website?
Are you struggling to exploit all of the new modern marketing and sales channels?
And as a result, are your sales and profits not anyway near where they should be?
Need a jolt of ideas, energy, inspiration?
Have a key business initiative or new product that you want to get moving on this year?
Well, we can help.
Click here and complete this short questionnaire.
And we’ll reach out with our thoughts to help you.